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Josh McDaniels: Brandon Lloyd ‘certainly played hard and has played hard all year’

12.03.12 at 5:47 pm ET
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FOXBORO — One catch on one target, totaling 10 yards.

A year after the unsuccessful Chad Ochocinco experiment in New England, Brandon Lloyd is trying to shake a troubling trend.

Through 12 games, Lloyd has 50 catches on 88 targets by Tom Brady for 561 yards and three touchdowns, and a long of 27 yards. Ocho finished with 15 catches for 276 yards and a touchdown.

Certainly, he’s been more involved that Ochocinco was in 2011 but still there are concerns. He has 13 catches in the last four games, none of them touchdowns.

What needs to happen with the offense to get Brandon Lloyd more involved?

“I think that’€™s really a function of a lot of things. Brandon certainly played hard and has played hard all year,” Patriots offensive coordinator Josh McDaniels said Monday. “There have been games where we’€™ve targeted him a lot. And there have been other games where based on the way somebody may play us, we target him less and the ball may go somewhere else. I think Brandon keeps doing his job and trying to execute his assignments well. We’€™ve never been a team that likes to force the ball to one person or another, although it may seem like that at times because certainly players get targeted more in certain games.”

Lloyd has reached double figures in targets on three occasions (Arizona 13, Baltimore 12 and Seattle 12). But since catching just one pass on eight targets against the Jets on Oct. 21, the targets have been diminishing.

“Really, the biggest emphasis point we try to make to our group is to try to find the guy who’€™s open or who the defense doesn’€™t take away and to get him the football. Tom usually does a good job of that. Yesterday, certainly, he didn’€™t have a lot of action in the passing game, but hopefully that will change, or could change, based on the way we get defended. He’s done a good job of running good routes and getting open and being available when his opportunities present themselves. He’€™ll continue to do that; I know him. And hopefully we call things that give him an opportunity to get the ball, and then when that’€™s really where we should go with it, hopefully Tom finds him and we connect.”

Read More: Brandon Lloyd, Josh McDaniels, New England Patriots, nfl
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