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Josh McDaniels: Brandon Lloyd ‘certainly played hard and has played hard all year’ 12.03.12 at 5:47 pm ET
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Brandon Lloyd is trying to rediscover his receiving magic with the Patriots. (AP)

FOXBORO — One catch on one target, totaling 10 yards.

A year after the unsuccessful Chad Ochocinco experiment in New England, Brandon Lloyd is trying to shake a troubling trend.

Through 12 games, Lloyd has 50 catches on 88 targets by Tom Brady for 561 yards and three touchdowns, and a long of 27 yards. Ocho finished with 15 catches for 276 yards and a touchdown.

Certainly, he’s been more involved that Ochocinco was in 2011 but still there are concerns. He has 13 catches in the last four games, none of them touchdowns.

What needs to happen with the offense to get Brandon Lloyd more involved?

“I think that’s really a function of a lot of things. Brandon certainly played hard and has played hard all year,” Patriots offensive coordinator Josh McDaniels said Monday. “There have been games where we’ve targeted him a lot. And there have been other games where based on the way somebody may play us, we target him less and the ball may go somewhere else. I think Brandon keeps doing his job and trying to execute his assignments well. We’ve never been a team that likes to force the ball to one person or another, although it may seem like that at times because certainly players get targeted more in certain games.”

Lloyd has reached double figures in targets on three occasions (Arizona 13, Baltimore 12 and Seattle 12). But since catching just one pass on eight targets against the Jets on Oct. 21, the targets have been diminishing.

“Really, the biggest emphasis point we try to make to our group is to try to find the guy who’s open or who the defense doesn’t take away and to get him the football. Tom usually does a good job of that. Yesterday, certainly, he didn’t have a lot of action in the passing game, but hopefully that will change, or could change, based on the way we get defended. He’s done a good job of running good routes and getting open and being available when his opportunities present themselves. He’ll continue to do that; I know him. And hopefully we call things that give him an opportunity to get the ball, and then when that’s really where we should go with it, hopefully Tom finds him and we connect.”

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  • Tommy12

    B U S T

  • NEMstrodamus

    He can provide a lot for this team.  He needs to be targeted more often….

  • Anonymous

    the guy has made some real circus catches but has very little yac skill. Even his paltry production is a huge addition over the STINKO, but that aint sayin’ much. This man has totally underperformed for the expectations and the scenario is eerily like Ocho; they were saying 4 and 5 games ago that he was gonna get significantly better by now. It hasn’t happened and doesn’t look like he’ll meet end of season expectations. this one’s on Josh, bot BB like Stinko was.

  • Unbelievable

    You cannot judge a player’s value solely on their “fantasy” stats. The game has many intricacies and roles for a WR besides targets, completions, and YAC. The Pats already have 4 guys (I guess 2 now) ahead of him who get open really well in Brady’s comfort zone of 5-15 yards. As long as he continues to perform the Patriot way and does his job then I for one am satisfied.

  • Dee-fense, dee-fense!

    He’s out there competing. I noticed he still puts is all into blocking.  Good player, and will make some impact plays down the stretch. 

  • Pvs

    Time to run Lloyd in shorter routes. Against Miami Brady had very little time to find receivers (4 sacks and many more knock downs). Lloyd was brought in to be a deeper route runner to get safeties away from covering short and in the middle. Need to get Lloyd more involved with 7 to 12 yard completions. Should see Lloyd receiving shorter sideline passes in the future.

  • Anonymous

    Oh god. What a disapointment.  We’re only the number one offense in the league…must be in spite of Llloyd.  

    #typicalmoronfans

  • Anonymous

    Some people are never happy.

  • http://lianza.org/ Tom Lianza

    Interesting – the 3 games in which he had more than 10 targets were the Patriots 3 losses.

  • John J

    He hits the ground way too easily … I think he hears footsteps , not saying I blame him I would too , just that with the fearless group of receivers Brady has had to throw to this year , I can see him looking at Lloyd less and less , one game early in the year , before I knew it was his reputation , there were two passes in a row thrown to Lloyd , he caught each one , and immediately hit the ground sliding with no one within 5 yards , it appeared as though he could have gained at least 10-12 additional yards on both passes – but did not make the effort … another pass to him shortly after that was a sideline pass that he immediately took out of bounds instead of turning upfield .. again , it did not looke like there was anyone right on him …. I was curious to see if we heard about an injury or somethig after the game – we did not , but I did notice not long after that  that he was getting less and less attention from Brady … I am wondering if the team sees him as too soft after the catch and will be content to use him as a decoy … seeing only two or three looks per game

  • Samuelgordon1

    Brandon Lloyd is not a bust. He’s a decoy. He is not suppose to catch a lot of balls. He’s just there to go outside the numbers to make room for the TE’s and Wes Welker. But since Gronk is gone and Edelman is gone. He’s going to have to play a little more so don’t say he’s a bust.

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