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Patriots on TV: All the eyes have it

01.03.13 at 10:52 pm ET
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Tom Brady and the Patriots - shown here on after his Thanksgiving feast on the Jets - made for must-see TV in 2012. (AP)

Tom Brady and the Patriots – shown here on after his Thanksgiving feast on the Jets – made for must-see TV in 2012. (AP)

FOXBORO — The Patriots were once again must-see TV in 2012.

The team announced Thursday that they finished the regular season with a franchise-record average household rating of 36.36 per game. The Patriots received household ratings of plus-30 in every game of the season for the first time in franchise history and saw ratings of plus-40 on three separate occasions. The three ratings of plus-40 are tied for the most in a season—a mark set during the 2011 campaign.

The Patriots set a season-high rating of 43.08 during a 59-24 win over Andrew Luck and the Colts in Week 11. The game was the third-highest rated regular season game in franchise history and the highest rated regular season game since the 2007 season finale against the New York Giants.

In addition to setting a record for average household ratings, the Patriots also saw their second-highest average household share (61.19) in franchise history. This season’s household share rating is bested only by the 61.31 rating earned over the course of the 2010 season. The share of 61.19 means that on average over 61 percent of all televisions in use in the Boston market during Patriots games were tuned in to the Patriots.

The Patriots finished the regular season with a 12-4 record and earned the No. 2 seed in the AFC playoffs. Following their first round bye, the Patriots will host a Divisional playoff game at Gillette Stadium on Sunday, Jan. 13, at 4:30 p.m. ET.

PATRIOTS 2012 RATINGS IN THE BOSTON (MANCHESTER) TV MARKET

Date      Opponent        Network       Boston TV        HH Rat.           HH Share

9/09  at Tennessee       CBS               WBZ                    33.50                   60
9/16  Arizona                 FOX             WFXT                  32.88                   63
9/23 at Baltimore         NBC              WHDH                36.06                   57
9/30 at Buffalo              CBS              WBZ                      32.80                   60
10/07 Denver                CBS               WBZ                      37.60                   63
10/14 at Seattle             CBS               WBZ                      38.46                   59
10/21 Jets                       CBS               WBZ                      41.40                   65
10/28 at St. Louis*      CBS                WBZ                      33.40                  59
11/11 Buffalo                  CBS                WBZ                     32.12                   59
11/18 Indianapolis       CBS               WBZ                     43.08                   65
11/22 at N.Y. Jets         NBC              WHDH                35.20                    61
12/02 at Miami             CBS               WBZ                       36.21                    66
12/10 Houston              ESPN            WCVB                   39.00                   59
12/16 San Francisco    NBC              WHDH                 36.40                   58
12/23 at Jacksonville  CBS               WBZ                       32.52                   63
12/30 Miami                  CBS               WBZ                       41.07                   62

*Game played in London

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