FOXBORO — The Patriots were once again must-see TV in 2012.
The team announced Thursday that they finished the regular season with a franchise-record average household rating of 36.36 per game. The Patriots received household ratings of plus-30 in every game of the season for the first time in franchise history and saw ratings of plus-40 on three separate occasions. The three ratings of plus-40 are tied for the most in a season’a mark set during the 2011 campaign.
The Patriots set a season-high rating of 43.08 during a 59-24 win over Andrew Luck  and the Colts in Week 11. The game was the third-highest rated regular season game in franchise history and the highest rated regular season game since the 2007 season finale against the New York Giants .
In addition to setting a record for average household ratings, the Patriots also saw their second-highest average household share (61.19) in franchise history. This season’s household share rating is bested only by the 61.31 rating earned over the course of the 2010 season. The share of 61.19 means that on average over 61 percent of all televisions in use in the Boston market during Patriots games were tuned in to the Patriots.
The Patriots finished the regular season with a 12-4 record and earned the No. 2 seed in the AFC playoffs. Following their first round bye, the Patriots will host a Divisional playoff game at Gillette Stadium  on Sunday, Jan. 13, at 4:30 p.m. ET.
PATRIOTS 2012 RATINGS IN THE BOSTON (MANCHESTER) TV MARKET
Date Opponent Network Boston TV HH Rat. HH Share
9/09 at Tennessee CBS WBZ 33.50 60
9/16 Arizona FOX WFXT 32.88 63
9/23 at Baltimore NBC WHDH 36.06 57
9/30 at Buffalo CBS WBZ 32.80 60
10/07 Denver CBS WBZ 37.60 63
10/14 at Seattle CBS WBZ 38.46 59
10/21 Jets CBS WBZ 41.40 65
10/28 at St. Louis* CBS WBZ 33.40 59
11/11 Buffalo CBS WBZ 32.12 59
11/18 Indianapolis CBS WBZ 43.08 65
11/22 at N.Y. Jets NBC WHDH 35.20 61
12/02 at Miami CBS WBZ 36.21 66
12/10 Houston ESPN WCVB 39.00 59
12/16 San Francisco NBC WHDH 36.40 58
12/23 at Jacksonville CBS WBZ 32.52 63
12/30 Miami CBS WBZ 41.07 62
*Game played in London