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Manning’s use of ‘Omaha’ confuses opposition, benefits city

01.14.14 at 10:47 am ET
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Patriots fans may want to prepare to hear the word “Omaha” in excess Sunday.

Like many other codes a quarterback barks during a game to get his offense to change up a play, the word does not have much meaning. According to ESPN, though, that did not stop Broncos quarterback Peyton Manning from shouting the city’€™s name 44 times, each before the ball was snapped, during Sunday’€™s playoff win over the Chargers.

That led to Omaha becoming a trending topic on Twitter during the game.

During his interview with Dennis & Callahan Monday, Patriots quarterback Tom Brady discussed Manning’€™s “Omaha” call and explained how Manning uses it to indicate the snap count to his teammates and throw off the defense.

“He does a good job of changing [its meaning],” Brady said. “One time it means one thing, and the next time it means another. He got [the Chargers] offsides, I don’€™t know, five or six times [Sunday], which is the most I think I’ve ever seen. He was doing a great job with his cadence, really keeping the other team off-balance.

“That’€™s the part of what his strength is as a player. He’€™s able to really deceive the defense. Once you think you’€™re on to one thing, he’€™s on to the next. He tries to stay one step ahead of the defense. Our defense is going to be tested.”

Added Brady: “He probably got other cue words that he uses to let the team know what he really wants to do, his real intention. You just can’€™t really listen in too much; you’ve got to be able to react. But that’€™s part of what good offenses do. And that’€™s why they’ve been able to score a lot of points and keep the other team off-balance.”

While Manning may have other cue words, his repetition of “Omaha” did not just stifle the Chargers defense, it also provided unforeseen publicity on social media for the one-time cow town that is home to some 427,000 people.

Omaha has grown over the years and is known in part for being the home of billionaire investor Warren Buffett, the College World Series and the U.S. Olympic swimming trials.

According to the executive vice president of the Nebraska-based public relations and advertising firm Bailey Lauerman, Doug Parrott, Manning’€™s use of the city name could benefit the area financially, especially if Denver defeats the Patriots during Sunday’€™s AFC championship game and continues on to the Super Bowl.

“Commercials cost money to make, and you have to come up with the idea and hire a production company to make it. It could cost $4 million just for the production, and we get it for free,” Parrott told ESPN. “Everybody in Omaha really needs to root for Peyton to take down Tom Brady and the Patriots so we can hear ‘˜Omaha’ in the Super Bowl.”

Read More: Doug Parrott, Peyton Manning, Tom Brady, Warren Buffett
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