|Bringing the Super Bowl closer to home with ‘the world’s most popular sporting event program’||01.28.13 at 3:58 pm ET|
They published the 2013 Inauguration Program for President Barack Obama. They publish the program for one of the biggest evens in tennis – The U.S. Open – and they handle publication for baseball’s annual Hall of Induction ceremony. And once again, they will publish the single most popular souvenir of America’s most popular sporting event.
H.O. Zimman, headquartered in Lynn, Mass., publishes the official souvenir program of the Super Bowl.
They bill the $20 program as a publication that has “stories that will indulge the senses” as part of “the world’s most popular sporting event program.”
Among its 264 pages, the best selling feature of the Super Bowl XLVII Official Souvenir Magazine is the high-glossy finish of action photography, popular feature stories from national writers and several features including one on every winning team’s Super Bowl ring.
It’s not quite the $3.8 million for a 30-second TV spot during the big game but Super Bowl program advertisers do reach a captive audience that goes well beyond the 72,003 fans inside the Mercedes-Benz Superdome in New Orleans, as the program is considered a must-have by hundreds of thousands of football fans worldwide who make it a tradition to collect the program every year.
Those who advertise in the big program receive a complimentary advertisement in the 2013 Pro Bowl Official Magazine, which was played Sunday in Honolulu.
H.O. Zimman is a full-service custom publisher, providing layout, design, editing, printing, production, and delivery services. With a client list that includes the National Football League, the National Baseball Hall of Fame and Museum, and the United States Tennis Association, Zimman produces more than 500 publications annually.
For more, visit the Patriots team page at weei.com/patriots.
|Well-rested Tom Brady: ‘Trying to get bright-eyed and bushy-tailed’ for Jets||10.17.12 at 2:42 pm ET|
FOXBORO — Whether it was trying to recover from Sunday’s cross-country flight after a brutal loss to the Seahawks or just trying to get extra rest for the Jets, Tom Brady made no secret Wednesday that he is trying to get to bed early so he can be ready this week.
The first question he was asked at his media availability at Gillette Stadium was whether he liked the presidential debate on Tuesday night.
Brady: I was asleep very early last night. I read about it this morning, but it’s a big week so I was trying to get some sleep.
Q: So no comment on the earthquake either?
TB: I felt that; shortly after I was in bed. What was it, about 7:00?
Q: Yes. But you’re used to that coming from California, right?
TB: Earthquakes? The big one: ’89. How could I forget that? But we don’t get them back here. It’s a pretty rare occurrence.
Q: You actually went to bed at 7:00?
TB: 7:15 I was asleep. Trying to get bright-eyed and bushy-tailed.
Brady then made a point of how much he likes his team’s character and toughness, even in the light of losses.
“We’ve battled pretty much to the end in every one of those games,” Brady said. “We’ve had some tight ones that we really haven’t come up with, but the nice part – and not that you feel great about losing the game – but you think, ‘Man, if we just did a few things better, we’d have been winning those games.’ So that is really where our concentration is at and trying to find ways to be better. Every week we seem like we’re trying to make improvements and so forth and hopefully this is our best week.”
Speaking of debates, it was pointed out to Brady that there appears to be a lot of flip-flopping on whether these Patriots are elite in the NFL. Has he gotten accustomed to the reactionary nature of the sport after 11 seasons?
“Well, it’s because we only play once a week and there’s a lot to talk about over the course of those seven days,” Brady said. “I think it’s important for us players not to ride the roller coaster of emotions that your family may have or your friends may have or the questions that we get. I think the important thing is to keep trying to improve and get better and focus on the opponent and not what’s being said or what you hear or everyone tells you you’re great or everyone tells you you suck. You just try to say, ‘This is where we’re at. This is what my coach thinks. This is what we’re going to try to do and this is how we’re going to try to win this game.”
Here is the remainder of Brady’s Q and A with reporters on Wednesday: Read the rest of this entry »
|Resetting the NFL calendar for the next six-plus months||02.28.12 at 4:37 pm ET|
In the wake of Tuesday’s announcement that the 2012 kickoff will be held on Sept. 5 instead of Sept. 6 (so as not to conflict with President Barack Obama‘s scheduled address to the Democratic National Convention), here’s a look at the NFL schedule for the next six-plus months:
March 5: Deadline for teams to apply franchise and transition tags.
March 13: Free agency begins at 4 p.m.
March 25-28: NFL owners meetings (in Palm Beach).
Mid-April: Offseason programs begin (teams can hold a maximum of 10 OTAs during the offseason).
Late April: 2012 NFL schedule is announced.
April 26: First round of 2012 NFL draft.
April 27: Second and third rounds of 2012 NFL draft.
April 28: Rounds 4-7 of 2012 NFL draft.
Late July: Training camps across the league begin.
Early August: 2012 preseason begins.
Sept. 5: 2012 NFL regular season begins.
|Obama: I won’t intervene in NFL lockout||03.03.11 at 2:07 pm ET|
Speaking at a press conference on Thursday afternoon, President Barack Obama said he would not intervene in negotiations between NFL owners and players.
“You’ve got owners, most of whom are worth close to $1 billion. You’ve got players who are making millions are dollars. My working assumption at a time when people are having to cut back, compromise and worry about making the mortgage and paying for their kids’ college education is that the two parties should be able to work it out without the President of the United States intervening,” he said.
“I’m a big football fan, but I also think for an industry that is making $9 billion a year in revenue, they can figure out how to divide it up in a sensible way and be true to their fans who are the ones who, obviously, allow for all of the money that they are making,” he continued. “My expectation and hope is that they will resolve it without me intervening, because it turns out I have got a lot of other stuff to do.”
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